barely fatal

It was unbelievably hot today so I decided to finally buy a sunshade (for my balcony). I found one in my favorite supermarket and, since I was already there, I looked for more stuff I could need.

I stopped at the shelf with the convenience food, you know, these excellent “Put some ham and noodles in a pot, mix our stuff with some water, pour it over the noodles, add cheese, scallop it” things. I wanted to get one for macaroni and meat casserole. I had tried it before and it was pretty good. It’s still quite new, they offer it since April or so, and I had never had a problem getting it. Now they were all sold out. Everything else was well stocked but the macaroni, and they had obviously had three times as many as of the other stuff.

Then I remembered. Yesterday, just one night before, I had seen the new TV ad for exactly that product for the first time ever. Of course, stuff is more difficult to get when it’s new and advertised, but I had never experienced it this palpably (is that really a word, by the way?). When it wasn’t on TV, no one wanted it. Then boom, gone.